I don't have a bunch of fancy degrees but, I do have real results and I'm here to help you create yours.

That moment became my line in the sand. I built my first business out of determination and a refusal to ever feel that way again — and hit 7 figures in just over two years.

That experience shaped something I believe deeply today: women should have the skills and knowledge to create their own financial independence. 

Not because money is everything — but because the ability to generate your own income changes how you move through the world. It gives you agency, confidence, and the freedom to make decisions from strength instead of fear.

Then I lost it. All of it.

A devastating lesson in what happens when you don’t actually own your business. It broke me for a bit, if I’m being honest. But it made me so much better, and I’m grateful for it to this day.

A few years later, my husband and I opened a restaurant franchise in a city three hours from where we live (we are nothing if not “how hard can it be?!” people). We built it to 7 figures in revenue with 18% profit margins in under two years — sold it, and walked away with a 6-figure profit.

Over the last 10 years, I’ve built two 7-figure businesses. One I lost (more on that in a second) and one I sold on my terms. Everything I know about building, scaling, and leading came from being in the arena — not a textbook. (Though I am one thousand percent obsessed with reading. #booktok)

It all started with a $13 Target candle and a “question” from my husband…

I was staying home with my boys — read: not bringing in any income — and happened to pick up a $13 candle at Target. A few days later, my husband asked if I “really needed a $13 candle.” (This was 2012, for context.) In all fairness, he was just asking. But what I heard was: How dare you buy this when you’re not contributing. 

I took it personally.

And honestly? Sometimes it takes something lighting you up to bring out what’s really inside of you.

I share all of that to tell you: I’ve been in it.
The wins, the losses, the rebuilds, the identity shifts — all of it. 

Now I get to take everything I’ve learned — about building, about leading, about becoming — and use it to help others stop spinning their wheels and start operating at their highest capacity.

Here’s what I know for sure: 

You don’t need more information.

You don’t need another course.

You need someone in your corner who can see what you can’t see yet and help you become the person your vision requires.

That’s what I do.

Through my VMS Framework — Vision, Mindset, Strategy — I partner with high-achieving leaders who know they’re capable of more but aren’t fully operating in it yet.

Together, we get clear on where you’re going, work through what’s holding you back, and build the strategy to make it real.

Because when a woman becomes clear on her vision, trusts herself to lead, and knows how to create real income and independence, everything changes.

This isn’t coaching. It’s partnership (well...and coaching, hah!)

You don’t do this alone anymore.

  • Derek Seib, MD and Jessica English, PA

    Asheville Testosterone Clinic

    "Niki Riat and her business coaching has been a game-changer for both our business and our overall quality of life. She has a rare ability to help people get unstuck, avoid burnout, and grow a business in a way that feels sustainable, energizing, and aligned. Her fresh perspectives and practical strategies brought clarity where things felt overwhelming and helped us refocus on what moves the needle. We were spending way too much time on things that actually didn’t matter in the scheme of things. The best news is the transformation happened quickly. One of the biggest wins was the plan she created to dramatically improve our organization and bookkeeping. Not only did it save us countless hours and significant money, but she explained everything in a way that was clear, engaging, and easy to understand which is something we hadn’t experienced before. The result was a system that works for us, instead of one we constantly fought against. She is an exceptional coach, a thoughtful strategist, and an invaluable resource for any business owner who wants meaningful results without sacrificing joy or satisfaction. If you are searching for a business coach in Evansville, or looking for a trusted coach that can work with you anywhere in world, I would highly recommend Niki. She gave us the tools needed to build a more successful business and a better life at the same time."

  • Wes Luttrell, April 2026

    "A few years into building my work, I’d hit a plateau. Growth had slowed, energy was scattered, and the weight of decision-making was starting to add unnecessary friction. I worked with Niki for 12 months, and as my coach, she walked alongside me through a major career change. After spending more than a decade in the music industry, I knew I was ready for something new, something more aligned with the life I’m living today, but I wasn’t sure where my skills and experience would translate outside of that world. With unwavering support and consistent reminders to “keep the main thing the main thing,” Niki helped me discover the true nature of my talents and see where they could be put to work in a meaningful, fitting field. As I weaved my way through a wide range of possibilities — some opportunities fruitful, others dead ends — Niki did what she does best: she held a steady belief in the best version of me. Then, in the eleventh hour (literally, the eleventh month), I landed a dream partnership with a top consultant in my area. It is hard to fully articulate how impactful our work together has been over the last year. The weekly meetings, the regular back-and-forth messaging, the continual process of taking action, reflecting, refining, and acting again — all of it has been an investment that is paying off in more ways than one. In my new role, I’m generating more income than I ever have. My network is richer in character and influence than ever before. And my trust in myself has grown from shaky to solid….and it’s compounding. I owe so much of this to the container Niki created for me. Forever, I will be grateful for her service."

  • Chris Schafer

    "The biggest problem in my business was having conviction, clarity and focus on where I should being spending my time. Niki has a way of asking the right questions that eventually allowed me to come to own conclusions. I tried seminars and self help books. My issues were not resolving themselves with what I had tried in the past. Niki brought energy to every session and helped me stay on the right path to build a better long term plan for my business. {I was afraid} that my business was going to continue to run me versus me running my business. That the joy of what I do was going to fade due to my stress level. My first coffee with Niki was the conversation that shifted my thought process. There wasn't going to be a quick fix but I knew if I listened to her, I was going to be in a better place with my business. I have the power to empower myself and the people around me to make positive changes. We had a very nice increase in revenue but that was not the main goal. What I noticed the most was better mental clairty and less "noise" in my head always wondering if I had everything covered. The lack of this "noise" brought many positives to my overall life and happiness.The conviction, clarity and focus is there now for me and my team. I am a better leader and it is giving my team new energy. I don't wake up wondering what is on my list today to complete. My systems are all much better now. The benefits far out way the risks when you hire a good coach. You do have to want it as much as your coach wants it for you. Change is hard as we all know. Hiring the right coach can give you the empowerment and skillset to do so. If you're someone who feels like you are on a hampster wheel or going around in circles, working with Niki will offer you the opportunity to make the changes necessary to better your life....not just your business."

If you’re ready to become the version of yourself that you know is in you, book a call

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